To promote Scotiabank's sponsorship of various Canadian NHL teams, I created a new logo lock-up combining the national maple leaf symbol with the fluidity of the fast-paced sport. The next step was to create the look and feel for a national campaign consisting of ads, branch wraps and signage for various arenas around the country, including the Richmond Olympic Oval and the Air Canada Centre.
![](https://cdn.myportfolio.com/2c2499f54c712ace08cddee6366b0ed8/15a89727fe7726557a2e38af_rw_1200.jpg?h=d79810d2c884afcbaad716ca43b0ddbd)
![](https://cdn.myportfolio.com/2c2499f54c712ace08cddee6366b0ed8/8260bf35abb8a81c8a69f9aa_rw_1200.jpg?h=4875431446dc81459807f795fabef054)
I wanted the arena signage to fit in with it's suroundings and to be as little of an eye-sore as possible. The dashed line patterns around the Richmond Olympic Oval caught my eye, and after combing the pattern with the fluid lines of the logo and a few hockey players - the Canada's Hockey Bank creative was born.
![](https://cdn.myportfolio.com/2c2499f54c712ace08cddee6366b0ed8/40bfffe4fdaf7ed64b6291bd_rw_1200.jpg?h=797d0036fbd637d023de7dfacfdf5a5d)
![](https://cdn.myportfolio.com/2c2499f54c712ace08cddee6366b0ed8/9d7b4eb91fbf22517dd6e3bd_rw_1200.jpg?h=f768fef9d32b4d0d2b8b85900502aa34)
![](https://cdn.myportfolio.com/2c2499f54c712ace08cddee6366b0ed8/a85439184187fddd9c051c26_rw_1200.jpg?h=93a888aa099125efc38d4245f79dda52)
![](https://cdn.myportfolio.com/2c2499f54c712ace08cddee6366b0ed8/661827978ffa10ba3d3ab38d_rw_1200.jpg?h=7bc6bbc6f844629e7b55d47c990ce723)
![](https://cdn.myportfolio.com/2c2499f54c712ace08cddee6366b0ed8/b65e9f5f6cb235cd33b20f7b_rw_1200.jpg?h=6f02b88d8bd6fd5b7c2815547ecc7917)
At the time of creating these, I wanted to learn After Effects, and used the elements to create a quick animation for practice. Not bad for a first attempt!
![](https://cdn.myportfolio.com/2c2499f54c712ace08cddee6366b0ed8/9e40a8205dfd71cac13ff6d7_rw_1200.jpg?h=995b28b54b132691b48328ff788eadd9)
![](https://cdn.myportfolio.com/2c2499f54c712ace08cddee6366b0ed8/0c2091124d06dfe1c28db57d_rw_1200.jpg?h=9898b1d888c13c7f7ecad731942e21cb)
![](https://cdn.myportfolio.com/2c2499f54c712ace08cddee6366b0ed8/818d40db552d2e1682574c88_rw_1200.jpg?h=8d9249c3f5a6588badf2274bce1cd690)